Press Releases Advertising is an effective medium, but consumers are naturally sceptical about claimed product attributes. Consumers are more likely to trust magazine reviewers or newspaper reporters - yet it is these authorities that can be directly influenced by a well-written press release.
MGD Connect is a boutique agency based in Dubai Media City. Having just rebranded African + Eastern (one of the UAE's two alcohol distributors), the agency required a press release to promote the launch.
Client: The Grooming Company Project: Tilia & Finn launch Date: November 2008
Launched instore at Boutique 1, Tilia & Finn is a dedicated beauty lounge which combines a host of fresh elements, carefully paired with many of The Grooming Company's most sought-after services.
Client: The Grooming Company Project: New children's grooming concept Date: January 2008
The Grooming Company is the region's premier grooming concept, so when Founder & CEO Negin Fattahi-Dasmal came up with a new brand offering it was imperative to let the media know.
Client: N.Bar Project: Mella introduction Date: April 2007
N.Bar introduced a new brand of footwear, and needed a press release to notify fashion and beauty editors to come and have a look at the new line of gorgeously funky Mella flip-flops.
Client: Mercedes-Benz UK Project: What Car? Awards Date: February 2007
Mercedes-Benz won a series of awards at the prestigious What Car? Awards and needed to publish this fact on their website - and fast.
