Marketing Collateral Marketing collateral is an umbrella term for the collection of materials you have to promote your service offering - such as brochures, posters, flyers or newsletters. Whatever your business, it is critical to communicate clearly the benefits of your product or service.
A perfect bound brochure distributed to owners at The Kempinski Residences just prior to handover, comprehensively detailing the designs of different furniture packs and accessories.
Client: Atlantis - The Palm Project: Delicious Discoveries Date: January 2010
With 17 F&B outlets and over 1,400 hotel rooms, Atlantis - The Palm publishes an essential monthly brochure which highlights all of the current promotions to guests and visitors.
Client: Emirates Project: San Francisco route launch Date: August 2008
Copywriting and location research regarding Emirates' online and DM promotional material for San Francisco, the airline's second Californian flight destination.
Client: Emirates Project: Los Angeles route launch Date: July 2008
Copywriting and destination research for the online and DM promotional material relating to Emirates' first West Coast flight destination - Los Angeles.
Client: Emirates Project: Houston route launch DM Date: November 2007
Copywriting and destination research for the Direct Marketing promotional collateral sent to commemorate the inaugural Emirates Houston flight.
Client: American Express Project: Dubai Duty Free DM leaflets Date: April 2007
Monthly DM offers sent to Dubai Duty Free Cardmembers to reward them for membership, providing information about upcoming discounts and special offers.
Client: The Grooming Company Project: Grosvenor House brochure Date: March 2007
Grosvenor House was the only venue where all three of The Grooming Company's brands were together under one roof. This brochure introduced guests to the brands' complementary service offerings.
Client: N.Bar Project: Mini menu and loyalty card Date: June 2006
Credit card sized mini menu and loyalty scheme, the perfect size to keep in your purse. Ensured that N.Bar customers always had the essential menu details at their fingertips.
