ally pace

freelance copywriter, dubai & abu dhabi

Interactive
Online is one of the most misunderstood, under-utilised marketing mediums. Too often, a company spends a fortune on building a beautiful website… and then just forgets all about it. I can help you write your website, keep it up to date, and – most importantly - help your target audience find it.
 

Client: Emirates
Project: 150th Melbourne Cup
Date: July 2010

Website content, programme information and a series of trade and consumer emails promoting special all-inclusive fares to the 150th Melbourne Cup in November 2010.


 

Client: CNIA
Project: Bihar campaign microsite
Date: August 2009

Bihar is a maritime safety campaign from the Critical National Infrastructure Authority, a government taskforce which oversees the protection and security of Abu Dhabi's vital assets.


Bihar
 

Client: Sorouh
Project: Alghadeer Microsite
Date: July 2009

A subsidiary of Sorouh - one of Abu Dhabi's largest real estate companies - the Alghadeer residential community development required content creation for a dedicated microsite.


Alghadeer
 

Client: Aujan Industries
Project: Website
Date: Apr 2009

Website content for Saudi-headquartered Aujan Industries. The company manufactures, markets, and distributes a wide range of beverage brands including Vimto, Rani and Barbican.


www.aujan.com
 

Client: Manager Forces
Project: Website content
Date: March 2009

Manager Forces is an interim recruitment specialist headquartered in Dusseldorf. Upon opening a UAE office, the company urgently needed an English translation of their German website.


www.manager-forces.com
 

Client: The First Group
Project: Website, microsite and email content
Date: Jan 2009 - ongoing

The First Group is a British-owned property developer based in Dubai. I look after the majority of their online copy requirements, from news releases to general development information.


www.thefirstgroup.com
 

Client: Mubadala and JBI International
Project: Sowwah Square website
Date: April 2008

Content generation for this prestigious real estate launch, a commercial centre at the heart of Abu Dhabi's Sowwah Island and home to the headquarters of the Abu Dhabi Securities Market.


Mubadala
 

Client: TDIC
Project: Desert Islands website
Date: March 2008

This large scale website acts as an online brochure for TDIC's flagship project, the eight sustainable and eco-friendly Desert Islands which are located off the coast of Abu Dhabi.


Desert Islands
 

Client: Emirates Hotels & Resorts
Project: Emirates Marina Hotel launch
Date: November 2007

Website content and series of trade and consumer emails launching the new Emirates Marina Hotel and Resort at Dubai Marina.


Document
 

Client: Mercedes-Benz UK
Project: Frankfurt Motorshow web updates
Date: September 2007

Series of website updates which were implemented during the 2007 Frankfurt Motor Show, as and when announcements were made.


Document