Advertising In the majority of marketing strategies, advertising tends to be where most of your budget ends up. Therefore it’s essential to get it right. Whether you are considering press, outdoor, television, cinema or radio, it is vital that you are promoting your message in the right way.
Client: CNIA Project: Bihar teaser Date: June 2009
As guardian of Abu Dhabi’s vital infrastructure, the CNIA plays a role in ensuring the development of a sustainable national economy. This ad acted as a teaser for a coastal awareness campaign.
Client: Jumeirah Project: Jumeirah Beach Hotel festive F&B advert Date: November 2007
Tactical advert designed to promote footfall throughout the entire month of December, rather than specific festive dates such as Christmas Eve, Christmas Day or New Year's Eve.
Client: Emirates Project: Houston 'No Problem' Date: October 2007
The Houston route launch was Emirates' second flight to the USA, and this advertising campaign was tasked with raising awareness of the ease of the new - and direct - Houston route.
Client: N.Bar Project: Stripes advert Date: January 2007
N.Bar required an advert which would demonstrate the company's many strengths. These qualities are backed up with an array of awards and industry 'firsts' which the advert focuses on.
Client: Shell Project: CO2 collection advert Date: August 2006
Corporate advert which highlighted Shell's environmental innovations, such as the removal of CO2 from the atmosphere and subsequent use in the reactivation of depleted oil fields.
Client: The Grooming Company Project: 'World Cup' advert Date: March 2006
Advert which introduced Dubai to The Grooming Company - the new holding company of three of Dubai's most well known and successful grooming concepts; N.Bar, 1847 and JetSet.
Client: Hilton Dubai Creek Project: 'Verre' by Gordon Ramsay advert Date: November 2005
Restaurant advert to introduce residents to the much celebrated - and hotly discussed - Gordon Ramsay, and his award-winning fine dining restaurant at the Hilton Dubai Creek.
Client: Hilton Project: Summer F&B 'Soup' advert Date: June 2005
Tactical advert informing customers of a regional summer F&B promotion which was run in conjunction with Mastercard and British Airways. Also run in Arabic, it was essential that the concept would translate.
